2012 Ford Focus

9:26 AM grety No comments

Starting in early 2011, the Focus in both North America and Europe will be the same vehicle. This is to be applauded because there was a big gap between the European Focus and the machine sold here. The European car improved on the basic goodness of the original, with better interior quality and driving dynamics. The U.S. car essentially stayed put: The original Focus was good enough to be a C/D 10Best winner, but the competition moved on, leaving the current version dead last in a recent small-car comparo.

The 2012 Focus is stylish in both sedan and four-door-hatchback body styles. The sedan comes in an entry-level S trim level, and both the sedan and hatch come in SE, SEL and Titanium trims. For a trim-level comparison, check out the sedan and hatchback. A high-performance Focus ST will join the family, but not until next year. With better styling than the Chevrolet Cruze and better handling than the Hyundai Elantra, the 2012 Ford Focus is the most complete package in the compact-car market.

 The 2012 Focus certainly looks terrific, especially in five-door form. The engineers and designers felt able to make the Focus sportier (by lowering its seating position and overall height) due to the upcoming C-Max—a tall-roof, five- or seven-seat derivative off this platform—that fulfills the family-car mission. Compared with the current U.S. Focus, the new car is 0.5 inch lower (at 58.1 inches tall) and 3.0 inches long­er (178.0 inches overall), and it has a 1.3-inch-longer wheelbase (104.2 inches). The 2012 model’s dimensions are close to the current Euro car’s, save for a wider track and lower stance.

A new body in white employs high-strength steel for 55 percent of the structure, the highest of any U.S. Ford. Torsional rigidity is up by 25 percent over that of the current Focus. Under the skin, the layout of the strut front and multilink rear suspension stands pat, but many pieces are revised. According to Gunnar Herrmann, the vehicle line director for global C-segment: “The carry-over on the platform is effectively only seven percent. We have changed almost everything.”

At launch, the Focus will get a new 2.0-liter, direct-injection four-cylinder that has variable intake- and exhaust-valve timing. Ford says the engine will put out 155 horsepower and 145 pound-feet of torque. Later on, expect a sportier engine. Jim Hughes, the chief nameplate engineer for the Focus in North America, adds, “We’ll eventually get an EcoBoost [turbocharged DI] engine in the Focus.” We’re thinking a 1.6-liter making more than 200 horsepower in a sporty ST model.

 There isn't a ton of room in the rear seat when a six-foot driver gets comfy behind the wheel, and taller passengers in the front seat may find that their legroom is pinched a bit by the thick center stack and console. Similarly, trunk space in the sedan isn't anything to write home about, and its 13.2 cubic feet of volume isn't as easy to make use of as we'd like, mostly due to a distinct lack of depth. Taller items will need to be placed on the rear seat, which does fold in something like a 70/30 split. Frequent haulers might do better to consider the five-door hatch, which offers up to 44.8 cubic feet of storage space with the rear seats folded.

Considering how much electro-gadgetry the 2012 Focus offers, the center stack is rather easy to navigate. Part of that overall look of cleanliness, though, is attributable to the steering wheel, which rivals that of a Formula One's tiller for its sheer number of controls. Not counting the horn, there are six clusters of buttons that can be pressed – and no, we're not making this up – 19 different ways. With controls for cruise control, Bluetooth connectivity, SYNC, the audio system and the in-dash computer (which has its own menu system directly between the speedometer and tachometer), we strongly suggest that any new drivers spend a few minutes acquainting themselves with the layout before heading out on the open road.

A newly re-engineered model, the 2012 Focus has yet to be crash-tested by the Insurance Institute for Highway Safety and the National Highway Traffic Safety Administration.

As required of all 2012 models, the Focus includes antilock brakes, traction control and an electronic stability system.

The Focus marks the debut of new airbag technology that Ford says will better protect against chest and rib injuries. Both the shape and a new variable venting feature attempt to tailor airbag deployment to suit the occupant's position. Seat-mounted side-impact airbags also have shoulder-level vents that are blocked by taller occupants to maximize deployment force; shorter occupants allow more venting and thus encounter a lesser force consistent with their size. Curtain airbags that cover the side windows for both rows of seats are also standard. For a full list of safety features, click here.

The interior looks like a winner, but there’s a caveat: The styling mockup we examined had hard surfaces, even if Ford assures us everything will be soft-touch in the production version. The mockup had cool piano-black and aluminum finishes and a stitched dashboard. This upscale trim is called “Titanium” in Europe, and it’s hard to imagine that the base U.S. model, which should still retail around the current car’s $16,690 price, will look as stylish.

With options such as a rearview camera, a blind-spot warning system, keyless ignition, a nav system with an eight-inch screen, and an upgraded version of the Sync infotainment system (dubbed MyFord), we can see a Focus stickering well into the $20,000s. Hughes clarifies: “Although we’re trying to maintain the base price, we think there will be pull from people coming down from C/D-segment cars [think Honda Accord, Ford Fusion] to C-class cars—people are downsizing vehicles but not their expectations.”

That’s a prevailing view at Ford these days. But it’s also one fraught with difficulty. People will pay $18,000 or more for a Mazda 3 or a VW Golf or a Honda Civic, but that’s because those cars carry so much brand equity. The average transaction price of a Toyota Corolla is less, and a Focus’s is way lower. No matter how good the car is—and Mark Fields, president of Ford of the Americas, says, “We won’t dumb this one down for the U.S.”—will American consumers pay more money for this latest Focus? If a domestic small car has a chance at challenging the Mazda 3 and the Golf, it’s this one.

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